Work 1:1 with Cyd & David
The founders of Destroy the Hairdresser share over three decades of salon business experience.Â
They have spent the last ten years coaching salon owners and hairdressers into financial success through their revolutionary methods and philosophies.Â
Monthly business strategy sessions with David
Receive 1:1 time with David each month to go over salon business strategy, brainstorming, and implementation.
These sessions are one hour a month and will help keep you moving toward profitable growth.
Monthly social media & marketing strategy sessions with Cyd
Receive 1:1 time with Cyd each month to go build, enhance, and maintain a social media strategy that gets results.
These sessions are one hour a month and will help keep you focused on marketing that works.
Monthly group leadership sessions
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Each month Cyd and David gather the salon leaders virtually to create a monthly mastermind class.Â
Sharing ideas, troubleshooting roadblocks, and sharing success. These sessions are vital for building community.
Monthly team sessions
This is where it gets exciting. Each month, Cyd and David bring your team together and guide them through the core methods and philosophies of Destroy the Hairdresser.
These sessions are designed to spark growth, encourage autonomy, and sharpen critical thinking. Above all, they develop the emotional intelligence your team needs to succeed.
Coaching with Cyd & DavidÂ
Let’s be real: the salon industry is flooded with coaching programs and gurus peddling one-size-fits-all solutions.
We’re not that.Â
We’re Cyd and David. And we’re here to help you stop running your business like a hamster on a wheel—and start running it like a real CEO.
If you’re exhausted from doing everything “the way it’s always been done,” and you’re craving something smarter, sharper, and actually profitable… you’re in the right place.Â
This isn’t hand-holding. This is real talk, hard truths, and proven strategy that actually works.
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“This only works if you’re willing to drop the ego, get honest with yourself, and question the way you’ve always done things.”Â
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So yeah… it’s time.Â
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What Makes Cyd & David Different?
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We’ve spent over a decade inside this industry, calling out the bullshit and building businesses that work on modern terms.Â
We don’t churn out cookie-cutter salons. Instead, we help you build a business that’s:
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âś… Profitable through hourly pricing that makes sense
âś… Structured with simple, flat commissions (no secret tiers or games)
âś… Staffed by the right people, thanks to modern recruitment and headhunting
✅ Sustainable because you’re not chained behind the chair 24/7
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We’ve helped salon owners go from barely scraping by to 10-20% profitability—and sanity. And we’re not stopping anytime soon.
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“Coaching with DTH isn’t just someone telling you what to do—it’s having a partner who sees what you can’t, and helps you move past every obstacle in your way.”Â
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Here’s What You Get When You Work with Us
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Monthly private calls with either Cyd or David, tailored to your business needs
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Unlimited messaging access, because emergencies don’t wait for office hours
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Weekly live classes and full access to DTH+ (live or recorded—it’s your business, your schedule)
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A spot in our virtual campus—a safe space where real salon owners talk real shit and help each other grow
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“Working with DTH changed my entire outlook—not just on my business, but on myself. It’s been priceless.”Â
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So if you’re ready to stop spinning your wheels and actually build a business that serves you…Â
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All plans include:
- Business strategy sessions with David
- Social Strategy sessions with Cyd
- Unlimited messaging with Cyd & David
- Monthly virtual leadership sessions
- Monthly virtual team sessions
- Weekly live classes (DTH+)
- Virtual campus access
Become our next success story!
“I thought I was going to lose everything, but Destroy The Hairdresser gave me the tools and support to rebuild my business from the ground up. I went from contemplating bankruptcy ..."
"Ever since starting with DTH, the last seven months have been life-changing for me. I've seen a real difference in how ..."
When asked what advice she would give to others considering a similar path, Cassie’s response is simple but powerful:Â
"Just fucking do it!"
"I thought I needed to hustle 24/7 to prove myself as an owner. But DTH showed me that real success lies in balance. [...] It was a huge mindset shift—moving from ..."