In his own words:
"Ever since starting with DTH, the last seven months have been life-changing for me. I've seen a real difference in how it's generating money for my family, and we're finally hoping to get our home after almost five years of trying. Every part of my life, including my marriage and friendships, is now held at a much different value because of the things I've learned about myself and how I interact with others."
Mason Gold, owner of Hause of Chroma, started his journey in 2020 with a small salon suite in Springfield, Missouri, offering traditional a la carte services. When the opportunity arose to expand to a brick-and-mortar location, he was excited but also faced the challenges of hiring staff and managing a larger operation.
The Challenge:
Mason faced challenges when expanding from a salon suite to a full-scale salon, including pricing, staffing, and business model concerns. The conventional commission-based model didn't fit his vision for creative freedom and financial stability. He needed a new approach that would provide clear, purposeful leadership.
Discovering Destroy The Hairdresser:
Mason's journey took a turn when a friend introduced him to the concept of hourly pricing, which piqued his interest. Eager to learn more, Mason discovered the Destroy The Hairdresser (DTH) podcast. Listening to DTH founders discuss the benefits of hourly pricing and the philosophy behind their methods, Mason felt a light bulb moment.
Making the Shift:
Inspired by DTH's approach, Mason and his wife, who co-owns the salon, decided to transform their business model. They moved away from the a la carte pricing structure and embraced the gratuity-free, hourly pricing model advocated by DTH. This change was not just about pricing; it represented a shift in mindset from being reactive to proactive, from seeing themselves as service providers to recognizing their value as artists.
The Role of Coaching:
To ensure a smooth transition, Mason engaged with a DTH coach, Janessa, known for her no-nonsense approach and high-energy coaching style. From the very first call, Mason knew he had found the guidance he needed. The coaching provided by Janessa helped him not only implement DTH’s innovative systems but also navigate the emotional and psychological aspects of being a salon owner. Mason learned the importance of consciousness in business—understanding his most and least desired feelings and using that awareness to drive his decisions.
Results:
With DTH methods, House of Chrome thrived. The shift to hourly pricing and no tips streamlined operations and stabilized income, enabling a doubling of the hourly rate within six months. Clients valued the quality service and attention, boosting satisfaction and loyalty.
