Become the founder your business requires.
White glove business coaching for salon owners. Monthly 1:1 time with Cyd and David, unlimited messaging, and strategy built around your salon.
Emotional intelligence, critical thinking, and proactivity walk into a bar.
The salon industry still runs on beliefs from 1914.
- Work harder, put in more hours
- Say yes to everything
- Charge less, stay busy
- Systems over people
They worked once. Today they produce poverty and burnout.
Side effects may include:
- Fully booked but not building wealth
- Stuck in your business instead of leading it
- Carrying your team instead of growing one
- Afraid to raise prices or step away
There is a better way, and we built it.
In the Founders Program, you will:
Work with your reactive system
Find it, name it, and stop running your business from it.
Go deeper on emotional intelligence
Lead from clarity, not stress.
Learn capacity and expansion
Grow without breaking yourself or your team.
Charge for your time
Pricing that scales and lets you work less.
Build a team that runs without you
Remove yourself as the bottleneck.
Unlearn abusive salon cycles
The ones you are subconsciously upholding.
Use proactivity and critical thinking
Personal responsibility, applied to real decisions.
Create systems that support growth
Not chaos.
We're Cyd and David.
We don't just coach hairdressers and salon owners. We built a company that changed how salons operate.
We have coached thousands of hairdressers, helped build hundreds of beauty businesses, and created systems that make money in an industry overrun with retail sales, add-ons, and up-sells.
Cyd focuses on growth, marketing, and building demand. David focuses on leadership, structure, and how you think. Together, we help you become the founder your business requires, not just someone who owns a salon.
How it works
You need support while you're actually building.
You bring us
- Pricing problems
- Hiring hassles
- Leadership liabilities
- Money mysteries
...and we solve them with you. (Did you appreciate the alliteration? That wasn't AI.)
What you get
- Monthly 1:1 coaching calls with Cyd and David
- Ongoing text messaging support
- Real-time problem solving
- Strategy tailored to your business
- Access to proven systems and methods
Real members. Real numbers.
"I'm not sure I would have pulled the trigger on hourly without David's Level 1. This week has been one of my most profitable and I've only worked 20 hours behind the chair."
"My business partner and I are both coached by David and I can't even begin to explain how helpful it has been. We are both learning so much about ourselves, which helps us work well together."
"I just have to thank this platform, my coach, and Cyd and David for pouring into us week to week. IT WORKS, if we're willing to let go of our old selves and mindsets that clearly weren't working for us."
"Shout out to DTH and Cyd's social media guidance. I had my first client come in from a ChatGPT search prompt. This would not have happened had I not joined the Business Club."
Who we do not want to work with.
If you're looking for
- Quick fixes
- Recycled self-help style advice
- Validation for your actions
- A way to blame others
- A step-by-step process
- Endless PDFs and templates
You probably won't like the program we created.
Who we do want to work with.
If you're looking for
- Actual strategy designed for you
- Honest feedback
- A push toward change
- A safe place to share your feelings
- Advice that will change every part of life
- Someone to hold you accountable
Well, then we should talk!
Get started today.
You're not buying a step-by-step program. You're buying the time, space, and one-on-one attention you deserve to take your business seriously.
- Two 30 min calls a month
- 1 group founders call
- 1 group marketing call with your team
- Unlimited messaging
- Weekly live classes
- Access to The Hairdresser Business Club
- Discounts to events and programs
- Two 30 min calls a month
- 1 group founders call
- 1 group marketing call with your team
- Unlimited messaging
- Weekly live classes
- Access to The Hairdresser Business Club
- Discounts to events and programs
Explore some of our classes.
The Tipless Model: Going Gratuity Free
Learn the model and the math behind going tipless.
The Hourly Pricing Method
Hourly pricing without the anxiety, spiraling, or over-explaining.
How to Hire a Hairdresser in 2026
A free replay for salon owners tired of guessing, rehiring, and carrying everything alone.
Questions
Who is this for?
Salon owners and hairdressers who are ready to step into leadership, increase profit, and build a business that does not rely on them for everything.
Can I join or cancel anytime?
Yes. Monthly is flexible. Packages are committed for the duration.
How soon can I expect results?
We cannot guarantee results, but students who are ready to dive in and do the work often see positive financial results within 6 to 9 months of coaching. Students who begin coaching but do not fully commit typically see results take longer. Outcomes depend heavily on your level of buy-in and action. Whether progress is quick or gradual, the work you are doing is building something sustainable for your future.