The spark went out
Early in her career, Cassie loved working for a salon owner she trusted. Then the salon was sold and merged, and everything changed. The stress and overwhelm set in, and she lost her spark.
Finding DTH
In the middle of a chaotic merger, Cassie found Destroy The Hairdresser. The unconventional methods lit a fire. With her husband behind her and a DTH coach in her corner, she decided to open her own space built around her values: a safe, pressure-free environment.
Making the shift
Cassie started gratuity-free, then moved to hourly pricing. It went smoother than she expected, and clients appreciated the transparency.
The role of coaching
Her DTH coach helped with the exit plan from her previous job and with setting up the business. The industry-specific advice was a game changer.
The results
Within six months of coaching, her salon was up and running. The work is easier and less stressful, clients love it, and stylists are eager to join a space that values inclusivity and innovation.