Chasing the hustle
Casey believed owning a salon meant hustling 24/7 to prove herself. Doing it all was the plan, and it kept the business running on one person.
The challenge
Hourly pricing felt risky, and stepping out of the chair felt even riskier. Casey teamed up with David, her DTH coach, and set three goals: step back from the chair, move to hourly pricing, and lead by example.
Taking the leap
Casey restructured the business around DTH principles and more than doubled her rates, from a $60 haircut to $150 per hour. Her team earned more without being slammed.
Making the shift
Letting go gave the stylists room to play to their strengths. For the first time in 13 years as an owner, Casey took a real salary. The business moved to hourly pricing, less retail and shared stations.
The role of coaching
Coaching brought stability and new ideas. With fewer retail shelves and more stylist stations, the business grew financially and culturally, and the team even got 401(k)s.
The results
A team with freedom in their schedules and a leader who backs them. Casey let go of excess retail and rigid scheduling, and the focus is now on wellness, growth and team synergy.