Joy LaMay

(she/her)

Coach / Salon Owner

With over 20 years of industry experience, Joy LaMay (@JoyLaMay) is an expert in self improvement who understands the power of proactive change. Her unique approach to business coaching is centered around helping her students achieve complete vulnerability and transparency – a safe space where they can identify what holds them back and take actionable steps towards achieving their goals.

Joy knows that building a successful business requires a foundation of clear decision-making. Confident decisions lead to success, not just in business but in all aspects of life. With her guidance, her students can unlock their full potential and lead their most fulfilling lives. Joy's career began as an independent stylist and educator in California before establishing her own salon based on the DTH Principles in 2021. (The Ministry Salon in Los Angeles).

Coach Joy is not your run-of-the-mill business coach. She's a compassionate, empathetic, and incredibly knowledgeable professional who understands the unique needs of each of her students. With her guidance, you'll be able to transform your business and your life – one step at a time.

Book a discovery call

Tune into coach Joy's DTH interview

In this episode, Joy LaMay shares how she opened her salon, Ministry, during the pandemic and built lasting success. From saving over $100K to buying a home and funding her kids’ education, Joy credits mindset, risk-taking, and personal responsibility. She discusses DTH’s flexible hiring model, her shift from control to empowerment, and the power of community in manifesting growth.

Salon & Married

The Podcast

Join Joy and Naz LaMay—owners of The Ministry Salon, parents, and partners of over 20 years—as they dive into all things love, life, and business. With Joy’s expertise in the hair industry and coaching, paired with Naz’s background in the music industry, corporate world, and business, they bring you insights, laughs, and real-talk advice on building both relationships and careers. Whether you’re navigating entrepreneurship, parenting, or marriage, Salon and Married is your go-to for thoughtful tips, hard-earned lessons, and honest stories from the couple that’s seen it all.

Work directly with Coach Joy

Monthly 1:1 phone sessions
Unlimited text messaging with your coach
Private homeroom for focused learning
Full access to our virtual campus
DTH+ live and recorded classes

Pay Month to Month!

You can skip the discovery call and get started right away with your 1:1 coaching experience.

Pay month to month!

Coaching packages to fit your budget and needs!

Intensive, no-fluff coaching packages designed to overhaul your salon in 3, 6, or 9 months—fast, focused, and built to get results that last.

Package options

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