Joy LaMay


Coach / Salon Owner

Joy LaMay (@joylamay) has been passionately pursuing this industry for over 17 years, and is the salon owner of The Ministry Salon. She began her career as an independent stylist, and despite going through medical issues, physical trauma, moving cities, and raising a family, she’s never wavered in her pursuit of growth.
 She understands how hard it can be to find mentorship, accountability, and an outside view of your business as an independent stylist. She specializes in financial planning, budgeting, and growing your business, all while maintaining financial and professional freedom.


Certified Master Life Coach Certification
Destroy the Mindset Drama
Confidence Coach Certification
CBT for Coaches Certification 
Destroy The Hairdresser Coach Training

Want to speak to someone about how or where you should start?

Book a free discovery call

The Community


Looking for more of a group coaching environment? Then The Community is the place for you!

  • Access to educational dashboard
  • Access to The Community
  • Networking & hiring opportunities

Subscription Coaching


With subscription coaching you can gain access to our entire program!

  • Bi-weekly phone sessions
  • Unlimited text & email
  • Access to educational dashboard
  • Access to The Community
  • Private group coaching
  • Networking & hiring opportunities 

On-Demand Coaching


Would you rather pay for calls as you go? Then On-Demand Coaching is for you!

  • One 45-minute coaching session
Book Now
Joining the destroy the hairdresser coaching program & working with coach Joy has transformed not only my two businesses but also my life. Learning about the reactive system & emotional intelligence has been a game changer. I signed up just interested in turning my rental salon & rental barbershop into commission spaces in California-and got so much more. Going gratuity-free, hourly pricing, gender-free services, affiliate links for products, and more has allowed our businesses to grow past expectations & it’s just getting better. The way I value myself and my time, interact with clients and staff, and the quality of my services has changed in ways I never thought possible. It’s hard work, but Joy is with her students every step of the way-holding one accountable and pushing…just enough…for growth you didn’t even know you had in you.


Universe Walker

Scarlet Salon Berkeley

Looking for a podcast that is fun, informative, and disruptive?

Tune in to Destroy the Hairdresser the Podcast!