Placeholder Image

Joy LaMay

Joy LaMay has been passionately pursuing this industry for over 17 years. She began her career as an independent stylist, and despite going through medical issues, physical trauma, moving cities, and raising a family, she’s never wavered in her pursuit of growth.
 She understands how hard it can be to find mentorship, accountability, and an outside view of your business as an independent stylist. She specializes in financial planning, budgeting, and growing your business, all while maintaining financial and professional freedom.
Joy has been living in Los Angeles for the last 11 years with her husband and two kids. She recently opened a clean and sustainable salon of her own, founded on the DTH principles. When not behind the chair, managing her salon, or coaching, you can find her at Disneyland, watching British period pieces on PBS, and planning the next adventure for her family.

Coaching focus

Independent stylists
Commission salon ownership


Los Angeles, CA



Book a discovery call

"Consistency is not a destination, it is a daily practice."

Why did you decide to become a coach?

My own experience of having a coach has changed my life. I felt like I was spinning my wheels and not getting very far. I needed that guidance to give me the push I needed to move forward, and having a coach got me there. As an experienced educator, I love teaching others, and I know I was meant to serve others through education. After realizing firsthand how valuable coaching is, I knew in my heart that I wanted to help others experience the freedom I’ve found.

How would you describe your coaching style?

My goal is to use empathy, encouragement, and a dose of straightforwardness to empower you to use your unique talents to meet and exceed your goals. I commit to being honest and support you every step of the way.

Placeholder Image

What should someone expect when working with you?

I’m always going to be on your side and always strive to understand where you are coming from. I’ll empathize with your experience while also being honest, guiding you into risks and out of places that no longer serve you. I want to be a listening ear when you need one, but also that voice of action when it’s time to move forward. I can’t wait to get to know you more and help you along your path.

What would you say to someone skeptical of hiring a coach?

I would say absolutely, “I was too!” I had tried the programs with the private Facebook groups; I went to all the webinars and filled out all the templates with not much to show for it. I was totally wary of the cost it takes to hire a coach, so I know exactly how you feel. But now, on the other side, I don’t think I could be where I am today without the help of a coach. This is precisely what I want for you: to know that you’re no longer turning your wheels without any traction and enjoying the life you are living. I’m honestly more excited for you if you are skeptical…we teach that growth comes from taking risks, so get ready to grow!

What excites you about the Destroy The Hairdresser platform?

You are not alone when you are a part of the DTH family. Being an independent stylist, it can be hard to find your community and the support you need. I’ve been looking for my people for years, and I’ve found them with DTH. You’re entering a group of like-minded stylists and owners committed to their growth, which is so infectious. I also love to learn, and having the online classes and supplemental materials to go through and discuss with your coach is fantastic. There are so many resources between online courses, the podcast, small support groups, Instagram live’s, zoom hangouts, and a coach dedicated to your growth.

What books have influenced your coaching style?

You Are a Badass by Jen Sincero
The 15 Invaluable Laws of Growth by John C Maxwell
Manage Your Day-to-Day by Jocelyn K. Glei
Boundaries by Henry Cloud & John Townsend

What has been your biggest success story as a coach?

There is no better story than somebody finally believing in themselves the way I believe in them. Somebody making the changes they know will benefit their business AND their life. I know you feel tired, overworked, and like you’re working so hard and yet want so much more out of life. Let me help you get there.

"You can love the life you live today while chasing big dreams.”


Interested in speaking with Joy?

Book a discovery call