The Recession ObsessionJan 10, 2023
If you have been paying attention for the last year, almost every coaching company, salon professional, marketing wiz, and business course is blaming our lack of business on the recession. At Destroy the Hairdresser, we disagree. Recessions come and go constantly, and we don't even notice most of the time. Is the recession causing our lack of success—or is it something else entirely?
Let's start by understanding that we usually let our reactive system get the best of us. One person says a pending recession will ruin our business; that Instagram post told you that we must enroll in this class to survive the recession; someone on TikTok danced and pointed their fingers to their top recession-resistant tips. These companies and influencers are playing with our emotions and fears to get us to buy their product. Are their solutions going to work? Maybe. Are they sustainable solutions? Unless they address the underlying issue, probably not.
Want to know what the underlying issue is? It's not the recession; it likely has everything to do with us. A well-crafted marketing strategy can take us far, but we need a more profound understanding of why we operate the way we do. Learning more about our reactive system and how emotional intelligence can combat terrible business decisions and turn our business around, recession or not.
That's what we do here at Destroy the Hairdresser. We don't want to throw on a band-aid and blame the recession when that's not the actual cause. Instead, we dive deep into why we run our business the way we do, understand what micro and macro decisions create barriers to success, and grow our emotional intelligence and business savvy to help everyone become recession-proof, pandemic-proof, bad review-proof, psycho-client-proof; you name it-proof.
The problem with our business is not the recession. It's us.
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About the author
Christen Barrs is the owner of The Good Hair Collective and is a coach for Destroy the Hairdresser. She specializes in teaching extension artists how to salon differently.