Rachel Radford

(she/her)

Coach / Salon Owner

Rachel Radford (@rachelsrad) is an accomplished salon owner and industry leader with over 20 years of experience in the industry. Since opening her salon 11 years ago (Ceremony Salon), she has grown it into a thriving, million-dollar business with the help of Destroy the Hairdresser and her hard work and dedication to elevating the craft and industry as a whole. Her work has taken her from behind the chair to other facets of the industry, including New York Fashion Week and editorial shoots, salon ownership, and leading a team of 15.

Beyond her creative talents, Rachel is a dedicated mentor and business coach, empowering dozens of salon owners to elevate their businesses. Her unique blend of artistry, business acumen, and leadership has made her a sought-after expert in the beauty industry, and she remains passionate about redefining limits in her salon and as a mentor.

Book a discovery call

Tune into coach Rachel's DTH interview

Rachel Radford, owner of Ceremony Salon, shares how DTH coaching helped her transform her business and life. From financial struggles and self-doubt to a thriving salon with over $200K in savings, Rachel raised her prices, cut retail, removed the front desk, and embraced transparency. Her story is a powerful reminder to trust the process, take ownership, and make bold changes—even if it means losing people along the way.

Work directly with Coach Rachel

Monthly 1:1 phone sessions
Unlimited text messaging with your coach
Private homeroom for focused learning
Full access to our virtual campus
DTH+ live and recorded classes

Pay Month to Month!

You can skip the discovery call and get started right away with your 1:1 coaching experience.

Pay month to month!

Coaching packages to fit your budget and needs!

Intensive, no-fluff coaching packages designed to overhaul your salon in 3, 6, or 9 months—fast, focused, and built to get results that last.

Package options

Don't miss a thing!

Share your information to stay in the loop of all things DTH!

We won't send spam. Unsubscribe at any time.