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Kate Kent

Kate Kent has been in the industry for 17+ years and owns a successful salon called Nice Hair in Milwaukee, Wisconsin. Kate opened her salon with almost zero debt using the tools she learned as a student with Destroy The Hairdresser. Her passion is to help aspiring hairdressers become lucrative salon owners and elevate the industry by enhancing salon owner leadership skills. With her fine arts education, her multiple certifications in coaching, and her whimsical personality, Kate Kent will help you achieve financial freedom, growth, and balance.

Coaching focus

Commission salon ownership
Aspiring/future salon ownership


Milwaukee, WI



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"When I started thinking of my business as a work of art, it turned into one."


Why did you decide to become a coach?

It's going to sound cheesy, but coaching chose me. There's nothing like helping someone work through a wall they've built in their minds. To help someone see that breaking down the wall is not the only option because all options are possible! That's magic. I thrive in creative environments and communities that are constantly building, taking risks, experimenting, and asking "why" and "what if?" I think all ideas are possible with the correct consciousness behind them. As a coach, I teach and share from my expertise, so I also know what works and what doesn't!  I share my mistakes, successes, and ideas. Having my own coach has challenged me to face my fears and rewrite the script of my life, so it's my responsibility to be a coach for others. 

How would you describe your coaching style?

Fearless. We have to learn to become so aware of our fears that we use them to our advantage. Let's do this thing. The more you want to learn, the more I have to share.

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What should someone expect when working with you?

I work with students who want it. We're going to skip over the safe goals and go straight towards working on our big, scary dreams. We're going to work on becoming so aware of your reactivity and emotions that you'll be able to become a confident, respected business owner. We're also going to work on your mindset about money because you cannot be profitable if you're not respectful of your relationship with money. I'm also going to ask you questions you might not want to answer and hold you accountable for achieving those big, scary dreams.

What would you say to someone who is skeptical of hiring a coach?

If you were giving birth for the first time, would you want to have someone in the room that has done it before?  Probably!  You must do the painful work yourself, but a coach is there to remind you to focus and breathe through it.

What excites you about the Destroy The Hairdresser platform?

DTH is exciting because we continue to evolve our program as the industry evolves and as our students grow and evolve.  Our library of knowledge and content continues to push the envelope in a thought-provoking way.  I love that we are blazing a trail for our fellow peers because the impact this program brings is transformational.

What books have influenced your coaching style?

Some of my favorite books get me thinking about the power of our minds working in tandem with our emotions. Some titles include Becoming Supernatural by Joe Dispenza, The Divine Matrix by Gregg Braden, and Hardwiring Happiness by Rick Hanson.

What has been your biggest success story as a coach?

I have successfully helped open and transform many salons and owners! My students and salon staff have all increased their prices by at least 60%. Some have doubled their prices and have maintained the clients they wish to serve. I've successfully guided many through hourly pricing, instilling more freedoms for teams, streamlining product sales, finding new revenue streams, elevating salon meetings, and simplifying systems that weren't working.

"Can you open a rogue salon on your own terms and go against the grain? Hell yes!"


Interested in speaking with Kate?

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