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Kate Kent

Kate Kent is an art school graduate, turned salon owner, who specializes in new business creation, emotional intelligence, and helping owners get out form behind the chair and lead. From razor cutting in a tiny one-woman salon to owning a flourishing salon, Kate continues to challenge the old-school salon framework while continuing to build communities. Her salon, Nice Hair, functions as a think-tank for industry changes. Through her fearless exploration of what is possible, she leads the way for others to re-invent themselves.

Explorative Leadership Training
Emotional Intelligence Training
Commission Leadership & Team Training

Milwaukee, WI


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"When I started thinking of my business as a work of art, it turned into one."

Why did you decide to become coach?

I’ve been educating in the industry for over 10 years.  I’ve organically become the person people go to with business questions in my community because I know how to support their ideas. My own salon team dubbed me “The Hairy Godmother”  because of the way I empower them to dream big.  I thrive in environments and communities that are constantly building, experimenting, and asking “why” and  “what if”. As a coach, I now choose to teach and share from my mistakes, successes, and ideas I and forever exploring.

How would you describe your coaching style?

I am all about coaching in relation to artist critiques.  As an artist, it’s customary to gather around with peers to collect feedback.  Through observation, discussion, questioning, and challenging the choices of the artist, the artist gains a deeper and more profound understanding of the “why” behind their piece.  I approach my students with knowledge to share, but guide them to their own personal discovery and clarity in their choices.  We are artists and creators and we need direct feedback and support and that is where I come in.

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What should someone expect when working with you?

Creation. Everything comes down to making a choice. Some choose to suffer through their creations, while others choose to find beauty, joy, and humor in it. My style isn’t through tough love, but it’s by teaching how to love the tough stuff.  I’ve tested the concepts and experimented with risky changes, and it’s working. I like to reassure my students that trusting themselves pays off not only internally but also financially.

What would you say to someone who is skeptical of hiring a coach?

If you were giving birth for the first time, would you want to have someone in the room that has done it before?  Probably!  You must do the painful work yourself, but a coach is there to remind you to focus and breathe through it.

What excites you about the Destroy The Hairdresser platform?

DTH is exciting because we continue to evolve our programs as our industry evolves, and as our students grow and evolve.  Our library of knowledge and content continues to push the envelope in a thought-provoking way.  I love that we are blazing a trail for our fellow peers because the impact this program brings is transformational.

What books have influenced your coaching style?

Some of my favorite books get me thinking about the power of our minds working in tandem our emotions. Some titles include Becoming Supernatural by Joe Dispenza, The Divine Matrix by Gregg Braden, and Hardwiring Happiness by Rick Hanson.


What has been your biggest success story as a coach?

I have successfully helped open and transform many salons and owners! My students and salon staff have all increased their prices by at least 40%. Some have doubled their prices and have maintained the clients they wish to serve.  I’ve successfully guided many through hourly pricing, instilling more freedoms for teams, streamlining product sales, and simplifying systems that weren’t working.  Something all my students are seeking is balance, and we’ve reframed and elevated that across the board.

"Can you open a rogue salon on your own terms and go against the grain? Hell yes!"


Interested in speaking with Kate?

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