Ethan Flores

Coach / Business Owner/ Salon Leadership

Ethan (@hairby_EthanFlores) has been in the hair industry since 2008. He started his career in Illinois and moved to Denver, Co then to Michigan until finding his way back to Illinois in 2021. He understands what it’s like to start over, successfully build a clientele, and work with many different people. His goal since 2008 was to impact and change the industry. Originally, he thought the only way to do this was to be a platform artist. Through coaching and introducing mindset and critical thinking into his business, he was able to take the risk to open his salon, The Alchemist Salon in Palos Heights. His passion lies in paving a new way of navigating the hair industry that will mesh and blend different specialties under one roof. He specializes in team and culture building, developing talent in salons, and helping owners redefine their leadership by introducing vulnerability and authenticity to their salons.

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What students are saying:

"This is the best investment in myself that I could have ever imagined. Coach Ethan has helped me understand who I am and what I bring to the table. He has taught me to become a better Artist for me FIRST and then my clients. In my experience, Coach Ethan’s approach is gentle and sensitive, yet firm (because you all know we need that sometimes). The encouragement and guidance he has provided when fear, doubt and overwhelm creep in, are priceless. You feel absolutely taken care of and understood after phone calls, and he answers your chat questions in a timely manner, which is appreciated when you’re having “a moment”. The humor that he incorporates leaves you feeling lighthearted about things because we need that reminder to not take ourselves too seriously. With all the work we have already accomplished, I can’t wait to see how he pushes my growth in the future."

Cherie Morales

Tender Love 'N' Hair

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You can skip the discovery call and get started with your guided coaching experience.

Here is what you get:

  • Everything in the self-guided path plus...
  • Your own coach
  • Bi-weekly 1:1 phone sessions for 30 minutes 
  • Unlimited messaging
  • Private homeroom
  • Advanced courses
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