Ethan Flores

Coach / Business Owner/ Salon Leadership

Ethan (@hairby_EthanFlores)  has been in the hair industry since 2008. He started his career in Illinois and moved to Denver, Co then to Michigan until finding his way back to Illinois in 2021. He understands what it’s like to start over, successfully build a clientele and work with many different people.

His goal since 2008 was to impact and change the industry. Originally, he thought the only way to do this was to be a platform artist. Through coaching and introducing mindset and critical thinking into his business, EFlores Beauty, he realized introducing new ways of thinking about your business, to other owners and stylists, is the best way to impact and change the industry. He specializes in personal responsibility, understanding the process of achieving goals and creating professional freedom.

Ethan has spent the last year getting familiar with the clean beauty industry. He is an advocate and a student of low tox haircare. When not behind the chair or coaching he loves to spend all of his time with his year old daughter and his wife. He’s an avid reader and loves epic fantasy novels and reading non fiction books about business and mindset.

Want to speak to someone about how or where you should start?

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The Community


Looking for more of a group coaching environment? Then The Community is the place for you!

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Subscription Coaching


With subscription coaching you can gain access to our entire program!

  • Bi-weekly phone sessions
  • Unlimited text & email
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  • Private group coaching
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On-Demand Coaching


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  • One 45-minute coaching session
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As leaders we need to continue to take risks that pull us out of our comfort zone to allow room for ourselves, our teams and industry to grow.  I became a coach with Destroy The Hairdresser because I feel like there is such a need for the industry to grow and expand. We’ve been running salons and our businesses the same for years and years. We think of change in the industry as the way that we color or cut hair, but it’s time that we start looking into how we run our businesses.


Ethan Flores


Looking for a podcast that is fun, informative, and disruptive?

Tune in to Destroy the Hairdresser the Podcast!