We all use them, we all <3 them, and we all hate them.
Face it: hashtags are wonderfully overwhelming. Most of us in the beauty industry are using Instagram, more than any other social media outlet, to beef up our online presence. Why?
Because a picture is worth a 1,000 words. Taking a decent photo of beautiful hair and posting it online is not enough. To build a following on Instagram, proper hashtaging is of the upmost importance. Hashtagging categorizes your photos that fellow Instagram workers can see when they hashtag surf. Some hashtags are for personal use and some are followed daily by millions.
It might feel sleazy and manipulative but the truth is that there is an art and an algorithm for success with hashtags. Users are more active at different times of the day and even on different days, so posting during the busy traffic times will help get more attention.
Keeping the initial tags in the picture description to a maximum of three keeps the post clean when you cross it to other social media (i.e. posting to Facebook and twitter simultaneously from Instagram). Don't worry, your picture will still be surf-able.
JUST A HEADS UP!
Instagram has allegedly started to implement shadow-bans on accounts using too many and repetitive hashtags. What does this mean? Shadow-banning is the when we post a photo on Instagram but it does not go into the categories we hashtagged, the location we posted, or show up on our followers feeds. Essentially no one will see our post unless they visit our page. Our advice is to use only three hashtags in each post, changing them up each time. This will help you avoid the shadow-ban.
CLICK HERE to see if your photos have been shadow-banned by Instagram.
Throughout the last few years Destroy The Hairdresser has been experimenting with industry hashtags to see which ones get us the most attention. Feel free to copy and paste the following hashtags into your Instagram posts (only using 3) to get more followers and likes. Make sure you save the hashtags in your notes or somewhere on your phone so you can easily access them when you need them!
#destroythehairdresser #modernsalon #hairbrained #saloneducation #behindthechair #hair #salonlife #beauty #hairstyle #haircolorists #haircolor #hairtutorials #hairtrends #trendyhair #beautifulhair #hairpainting #bayalage #hairdresser #style #hairporn #balayage #haircolor #haireducation #hairoftheday
3 WAYS TO MAKE IT MORE PERSONALIZED
Which ever company you are working for or what ever products you use. Tag them.
People love a #Transformationtuesday or a #tbt so have fun with it. You can also make up your own like #sassybitchsunday or #SBS (I use that for brunch time)
Hashtag your location. When clients are trying to find new stylist in their area they will search hashtags.