Why is it so hard for hairdressers to enter this industry with the confidence necessary to be able to state proper pricing?
Is it because as hairdressers we normally start our careers with debt of our own, or perhaps we have financial issues of our own? Maybe we grew up in a home that didn’t talk about money. No matter what our reason it creates an issue when charging our worth.
I had a guest who dressed like a social security pensioner from Ft. Lauderdale who used layaway at Kmart. I later found out that this same person also owned half of downtown. Lupe Voss, platform artist for Aveda and founder of Haircolormagic, once shared a story with me about going to Nordstrom to buy shoes after a workout. The clerk, based on her post-exercise casual look, made assumptions about her ability to afford the shoes she asked to see.
To quote Pretty Woman: “BIG mistake.”
Do not spend your clients' money for them
Don't assume you know how much they are willing to spend. It's like a stylist version of mansplaining. This is not kindergarten, this is business. Run your business successfully in 2019.
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Kate Wright, lead blogger