On the podcast
Hear Rachel
Hear how Rachel went from financial stress to a business that pays her well and runs without her in every seat.
Coach and salon owner · She/her
She built a million dollar salon with a team of 15, and now she teaches owners how to lead people and run a business that works.

About Rachel
Rachel Radford has more than 20 years in the industry. She opened Ceremony Salon 11 years ago and grew it into a million dollar business.
Her work has taken her to New York Fashion Week and editorial shoots, and today she leads a team of 15 and mentors dozens of salon owners.
Rachel went from financial struggle to over $200K in savings by raising prices, cutting retail, removing the front desk and embracing transparency.



On the podcast
Hear how Rachel went from financial stress to a business that pays her well and runs without her in every seat.
Work with Rachel
Private calls with Rachel built around your salon, your numbers and your goals.
Stuck on a decision? Text Rachel and get an answer when you need it, not weeks later.
A focused learning space with the lessons that matter most for where you are right now.
Full access to the interactive clubhouse inside the Hairdresser Business Club, open to you from day one.
Live and recorded classes with the whole DTH coaching team.
No contracts and no long commitments. Stay as long as it is working.
$500 per month. Prefer to talk first? Book a free call and ask Rachel anything.
Real results
“I crunched my numbers and found that I have earned more on retail, since converting to affiliate links, than I have ever in my 25 year long career!”Susan F.
“These tools are totally working but it has been a journey. You are a genius.”Teddy B.
Book a free call with Rachel or start coaching today. Month to month, no contracts.
Get all of your questions answered with a free discovery call!