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Rachel Radford

Rachel Radford began her career in 2005 and since has experienced many facets of the industry. She has built a loyal following behind the chair, assisted on dozens of shows backstage at NYFW next to top talent in the industry, taught many technical classes, and opened Ceremony Salon in North Carolina in 2012. What started out as a little 5 chair salon, has grown to 12 chairs and 14 busy stylists.

Rachel reached out to DTH in 2017 after realizing she was in need of real support. During her coaching, she has gained expertise in transforming a team, cutting out debt, and learning to lead with consciousness and empathy. As a business owner and Mom to four kids, she has learned through coaching that you can’t do it alone and has joined the DTH team of coaches to help guide other leaders, and those behind the chair, to a career they deserve and have dreamt of.

Coaching focus

Commission salon ownership


Carborro, NC



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"How we do one thing is how we do all things."

Why did you decide to become a coach?

Cosmetology schools don't properly prepare us for the business side, so we get frustrated, overwhelmed, and stuck. I became a coach to help hairdressers and salon owners break the old rules and carve their own path and define success their way. Having a coach was the most important thing I did for my business and career, and it's an honor to be on the other side, helping and lifting others through this work.

How would you describe your coaching style?

Expect to grow! Get ready to really look at yourself and the big picture of your business. It's a scary thing, but you have all the power to reach your potential, so let's take control together.  I love to help my students develop their emotional intelligence and to let go of what is holding them back from their dream career and business. 

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What should someone expect when working with you?

Expect to change. Expect to go headfirst into the unknown and expect it to be fun, terrifying, and awesome all at the same time. Expect to learn more about yourself and to grow beyond your wildest dreams.

What would you say to someone skeptical of hiring a coach?

I was too! Before finally getting a coach of my own, I was in a place where I thought no one could ever understand me or my business. I took the leap when I decided to stop listening to my comfort zone and give it a try. Being in coaching can be the most exciting and terrifying thing all at once. You've come this far, so let's go further, together!

What excites you about the Destroy The Hairdresser platform?

It meets you right where you are at. It isn't a one size fits all or template approach. DTH teaches real skills and concepts that not only can be applied to your business but your life as a whole. 

What books have influenced your coaching style?

I love the E-Myth by Michael Gerber, Unfu*ck Yourself by Gary John Bishop, The Power of Kabbalah, and anything by Seth Godin. 

What has been your biggest success story as a coach?

I have coached hairdressers and salon owners to realize their value by raising their prices and streamline their businesses and trust themselves and learn to lean into the discomfort to come out stronger on the other side.

"You have the ability to change your life through your career.”


Interested in speaking with Rachel?

Book a discovery call