DTH / HQ
August 2025
If there’s one thing you can count on—in life and in the salon industry—it’s change. Styles change. Clients change. Business models change. And the truth is, the pace of that change isn’t slowing down.
At Destroy The Hairdresser, our mission isn’t just to help you keep up. Anyone can “keep up.” We’re here to push you past what’s already here, to challenge you to think bigger, act bolder, and step into the role of the salon professional who doesn’t just react to change—you create it.
The future of our industry will be built by those willing to take risks, experiment, and rewrite the rules. That’s where you come in. Whether it’s mastering leadership, transforming your pricing, or building a team that thrives under your vision, we’re committed to giving you the tools, strategies, and mindset shifts you need to not only adapt, but to lead.
Change is inevitable. But your success? That’s something you get to decide.
See you at the front of the movement,
David & Cyd
Co-Founders, Destroy The Hairdresser
New on the blog

David breaks down the real reason people leave salons (hint: it’s not pricing) and how to course-correct your leadership.

Cyd updates your hashtag game for 2025: think search, not spam. Practical detox steps inside.
Upcoming live & online classes!

You’re not “bad at communication.” You’re just avoiding the truth.
Join this 2-hour interactive workshop with Coach Kate, Monday August 25th @ 7pm ET.
You’ve been avoiding the conversation.
Or saying too much and still not getting through.
Or trying to be “professional” while secretly simmering with rage.
Sound familiar?
This workshop is for anyone who's ever:
✖️ Left a conversation feeling misunderstood
✖️ Rehearsed the perfect response in the shower after the fact
✖️ Said yes when you meant hell no
✖️ Over-explained, over-apologized, or overreacted
✖️ Tried to be liked instead of being clear
It’s time to Communi-Kate.
In this 2-hour no-fluff, no-filter workshop, Coach Kate will teach you how to:
- Tackle challenging conversations without spiraling
- Lean in or walk away (and know which one’s needed)
- Balance logic with emotion so you don’t bulldoze or break down
- Set boundaries that don’t sound like a TED Talk
- Stop confusing niceness with clarity
This class is for leaders, lovers, stylists, salon owners, and anyone who’s tired of being misunderstood AF.
Come ready to role play, unpack your patterns, and rewrite your communication blueprint.
No more circling around it.
No more people-pleasing.
Say the thing. Clearly. Kindly. Powerfully.

Two days. Two sessions. One mission: tear down outdated salon business models and rebuild for real profit, leadership, and longevity.
Day 1 — Action Planning (Sept 14, 11AM–4PM)
Turn your goals into strategy that actually works. Learn how to:
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Build emotional & financial capacity that grows with you
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Use discomfort and risk as your growth edge
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Stop chasing “motivation” and start building momentum
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Redefine money as clarity, legacy, and freedom
Day 2 — Leadership Over Mimosas (Sept 15, 11AM–1PM)
An intimate session with David & Rachel to:
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Discover your unique leadership style
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Identify & remove the hidden blocks holding you back
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Get future-ready strategies for leading a modern salon team
Tickets:
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Day 1 Only — $200
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Day 2 Only — $200
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Both Days — $300 (Save $100)
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Day 1 Group (up to 5 people) — $600
📍 Location: Ceremony Salon, Carrboro, NC
Freebie spotlight

How to Hire a Hairdresser - Free Hiring Guide!
🎯 Struggling to hire the right stylists?
Stop wasting time on no-shows, bad fits, and “we’re hiring” posts that go nowhere. Our Free Hiring Guide gives you the exact steps to:
âś… Attract stylists who are already in demand (and already employed)
âś… Avoid the 7 most common hiring mistakes salon owners make
✅ Create an irresistible offer that top talent can’t ignore
âś… Interview in a way that saves you time, money, and frustration
It’s the hiring playbook no one in the salon industry is talking about—until now.
📥 Download it free today and start building your dream team.
You want some of that Suite life?

The Micro Salon Revolution with Coach Kat
Big Business. Tiny Footprint. Zero Regrets.
This is your moment to stop playing small no matter how small your space is.
This 3-class bundle is your blueprint to going from solo to CEO in a 1–2 chair setup. Whether you’re renting a suite or operating a boutique studio, Coach Kat will walk you through everything it takes to turn your micro salon into a profitable, powerful business.
What You’ll Get:
âś” How I Quit My Job to Start My Career
Unpack the mindset, motivation, and moves it takes to leave behind “just a job” and step into real ownership.
âś” Maximize Your Micro Salon
Learn how to hire 1–2 employees, lead with clarity, and turn your small space into a salon that supports your lifestyle and goals.
âś” Shift to Digital: Streamline Your Salon Systems
Ditch the chaos and step into simplicity. Transition from old-school to digital systems that support growth, save time, and reduce burnout.
Micro salons are the future—and the future is already here.
In this course with Coach Kat, you'll learn how to turn your independent setup into a sustainable, profitable business by hiring 1–2 employees, maximizing your space, and shifting from solo hustler to true salon owner.
Whether you're renting a suite, operating out of a small studio, or managing a 2-chair setup, this course will show you how to:
→ Use your space intentionally for profit and peace
→ Hire the right people without blowing your budget
→ Lead without micromanaging
→ Create a brand that feels boutique, not basic
→ Build your business your way—with structure, support, and serious vision
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