"You are not a 'salon owner', you are an entrepreneur. Entrepreneurs live beyond the chair. They cultivate, innovate, and curate."

Why did you decide to become coach?

I don't think I ever decided to be a coach, I just knew I enjoyed helping others. I became a certified life coach over 5 years ago and launched Destroy The Hairdresser at the same time. My coaching experience, coupled with my 14 years of salon experience, allows me to help salon leaders in their business and in their lives. That is what it is all about for me, helping others. I became a coach to help others succeed in life. There is no greater feeling than seeing others succeed with your help.

How would you describe your coaching style?

I am full of love, but I am a tough coach. I take a very active approach with my students, because I believe we are in this together. I was trained by my coach to gently push people past their comfort zone without causing harm. We have a lot of work to do, but we can enjoy the process together.

What should someone expect when working with you?

Results. I believe that salon leaders choose to work with me when they are ready to do the transformational work. I only take on students who are looking to change the way they approach their business, their team, and their life. I promise our work together will be exciting, invigorating, and refreshing. When working with me you can expect to start thinking outside of the box.

What would you say to someone who is skeptical of hiring a coach?

I am a bit biased toward coaching, I have had the same coach since I was 16 years old. My relationship with my coach is something I cherish deeply, and I work hard to give that same experience to my students. However, coaching is very much like a gym membership, showing up just isn't enough. You have to start lifting some of the heavy stuff in order to see results.

What excites you about the Destroy The Hairdresser platform?

I love the Destroy The Hairdresser platform because it is flexible and ever-changing. It provides me content I can use for my students while maintaining my personal approaches to coaching. As our team grows, our content grows, and our knowledge grows. There is no other platform that provides coaching without an agenda.

What books have influenced your coaching style?

I grew up in the Kabbalah Center and a lot of my coaching comes from a very spiritual and conscious place. One of my favorite books is The Power of Kabbalah by Yehuda Berg. I believe spirituality is only beneficial when it's practical, and this book helped me sharpen that approach in my coaching. I also love The Desire Map by Danielle LaPorte. This book is all about our most desired feelings, and this idea plays a huge role in how I coach my students. 

What has been your biggest success story as a coach?

I have been able to help people increase their pricing by over 100% in less than 30 days without losing their clientele. I have also helped salon owners pay off over $150,000 in debt in less than a year. But the thing I am most proud of is that I have helped salon owners get out from behind their chair and run businesses that run themselves. Success comes in many forms, and I am thrilled that people have trusted me to help them get there.