Is CoachCraft for you?

CoachCraft is for the ones who already feel it.
You just need the structure to build it.

→ Coaches who want to elevate their craft, design a signature method, and stop winging it

→ Salon owners + educators ready to launch their own education (without sounding like everyone else)

→ Innovators + disruptors sitting on a big idea but unsure where to start

→ Leaders who want to coach their team with intention (not just manage their schedules)

→ Industry voices who know they’re meant to teach, but don’t know how to package it

You don’t need permission, you need CoachCraft.

Let’s build what’s already inside you.

 In 6 weeks, you’ll walk away with:

→ A coaching style that actually feels like you
→ A framework for coaching clients, teams, and peers — with confidence
→ Tools for navigating conflict, emotions, and “WTF do I say?” moments
→ A capstone project that certifies your CoachCraft era
→ Business setup tools (pricing, offers, systems) without the corporate cringe

Whether you’re coaching from the chair or building a coaching business from scratch. This is where it begins.

CoachCraft: Your Summer Timeline

 
→ 6 weeks of live Zoom calls (replays always available)

→ Hosted by David Bosscher, co-founder of Destroy The Hairdresser

→ Sundays @ 11:00 AM ET

→ Starts June 1, 2025

Sessions:

Week 1: The Self Audit
→ Discover your natural coaching style

Week 2: Building Your Framework
→ Design your signature method

Week 3: The Resistance Files
→ Learn to coach through emotion and conflict

Week 4: Business Without the Ick
→ Set up your pricing, offers, and structure

Week 5: Practice in the Wild
→ Mock sessions and feedback

Week 6: Coach Era Initiation
→ Capstone presentations and certification

Meet your CoachCraft Head Counselor
David Bosscher — Coach, Co-Founder, Industry Disruptor

Hey, I’m David — co-founder of Destroy The Hairdresser and your go-to for turning big ideas into actual methods, businesses, and impact.

I’ve spent the last 15+ years building something from nothing with my business partner and our team. I’ve done the burnout. The reinvention. The “WTF am I doing” spiral, so you don’t have to.

At DTH, we don’t believe in competition.
But we do believe in disruption.
We believe the future of this industry belongs to the misfits, the innovators, the ones with a bold idea they just haven’t built yet.

CoachCraft is that place.
This is where you turn leadership into a method.
Advice into income.
Chaos into clarity.

We’re not here to follow trends.
We’re here to create the next one.

If that sounds like you?
Welcome to your Coach Era.