You're invited to the room that will change everything
Hairstory Studio
July 27–28
Limited to 58 seats
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DAYS
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HOURS
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MINS
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SECS
WE ARE NOT PART OF THE SALON INDUSTRY...
WE ARE CREATING OUR OWN INDUSTRY. DIVORCED FROM ADD-ONS, UP-SELLS, AND RETAIL SALES.
The current industry is pumping out uneducated hairdressers, reactive salon owners, and a national average income of $35,250 a year. ($18-$25 an hour)Â
Something isn't adding up.Â
If the industry was as good as you are being told it is, we would all be making enough money to feed our families and live a healthy life.Â
And it’s the reason so many hairdressers are:
• Overbooked
• Underpaid
• Burnt out
• Confused about what actually works
This room is where that breaks down and we build something new, together.Â
THIS IS NOT A CONFERENCE
We will not be selling you a bunch of sh*t you don't need.
This is a small, intentional room of 58 people who are:
• Ready to charge differently
• Ready to lead differently
• Ready to build real wealth
You’ll hear from speakers…
but the real shift happens from us as a community deciding what is best for ourselves.
DAY 1
DISOBEDIENT BUSINESS LIVE
Welcome to the new salon industry
This is the full reset.
We’re calling out the rules that don’t work and replacing them with flexible structures that actually do.
Expect:
• Pricing clarity
• Business model shifts
• Leadership conversations
• Real strategy
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11:00 – 11:30 AM
ARRIVAL + WELCOME
Coffee. Music. Welcome to the room where everything changes.Â
11:30 AM – 12:00 PM
OPENING: INDUSTRY MYTHOLOGY — Cyd + David
• Why most salons stay stuck
• The rules that don’t work
• What this room is actually about
12:05 – 12:45 PM
RACHEL RADFORD — “REBUILDING FROM ROCK BOTTOM”
From drowning in retail + financial stress → bankruptcy → rebuilding into real income
Focus:
• Letting go of what’s not working
• Financial reality vs. ego
• Rebuilding a business that actually pays you
Learning to survive chaos and come out on top!
12:50 – 1:30 PM
KAT SCOTT — “DOING MORE WITH LESS”
From 2-chair suite → 6 stylists → full salon using DTH methods
Focus:
• Micro salon expansion
• Making money without more space
• Rethinking capacity + growth
Learning to build a foundation in any environment!
1:35 – 2:15 PM
JOY LAMAY — “NAVIGATING GROWTH”
From life hitting HARD → to saving $100K twice → to opening 2 salons
Focus:
• Personal resilience + leadership
• Money habits + saving
• Building stability in unstable seasons
Learning to pivot, stay the course, and pave the way for others!
2:15 – 2:45 PM
BREAK (30 MIN)
Eat. Talk. Spiral. Network.
2:45 – 3:30 PM
PANEL: “WHAT ACTUALLY WORKS” — STUDENT PANEL
Topics:
• What they would NEVER do again
• Money mistakes & how to avoid them
• Actual profitability vs. the fingers crossed method
• Fastest way to change your situation
 3:30 – 5:00 PM
CLOSING EXPERIENCE — CYD + DAVID
THE FUTURE OF THE INDUSTRY
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6:30 PM
ROOFTOP MIXER
Hot people. Good lighting. Slightly unhinged conversations.
This is where:
• people connect
• collaborations happen
• and everyone says “I’m so glad I came”Â
NYC ROOFTOP NETWORKING EVENTÂ
Where the real conversations happen
After a full day of breaking the rules…
we’re not sending you home.
We’re taking it upstairs.
This is your space to:
• Meet the people in the room
• Talk about what actually hit you
• Build real connections (not weird networking energy)
Think:
Good views
Good lighting
Good people
Honest conversations
This is where:
Ideas turn into collaborations, strangers turn into community, and the best conversations aren’t scheduled
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DETAILS:
đź“Ť Location TBA
⏰ 6:30 PM
DAY 2
DISOBEDIENT LEADERSHIP
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Where founders are built.
Day 1 will open your eyes.
Day 2 will change how you lead.
AÂ different level of conversation.
You’re stepping into a room of people who are:
• Done waiting for permission
• Ready to build something real
We’re not just teaching you what to do…
we’re asking you to think like a founder.
WHAT THIS LOOKS LIKE:
• Real-time strategy conversations
• Leadership-level thinking
• Business decisions, not hypotheticals
• Clarity on what actually moves the needle
This is where you stop thinking like a stylist…
and start operating like the person who owns the whole thing.
DETAILS:
đź—“ Tuesday, July 28
⏰ 10AM–1PM
đź“Ť Hairstory Studio, NYC
CHOOSE YOUR EXPERIENCEÂ
THE DISOBEDIENT BUSINESS TOUR — NYC
Two days. 58 seats.
The room that changes how you think about your business.