THE DISOBEDIENT BUSINESS TOUR
This is not a hair show.
This is the room where everything changes.
Hairstory Studio
July 27–28
Limited to 58 seats
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WE ARE NOT PART OF THE SALON INDUSTRY...
WE ARE CREATING OUR OWN INDUSTRY. DIVORCED FROM ADD-ONS, UP-SELLS, AND RETAIL SALES.
The current industry is telling you to:
Say yes to everything.
Keep your prices safe.
Be grateful for every client.
That’s the lie.
And it’s the reason so many hairdressers are:
• Overbooked
• Underpaid
• Burnt out
• Confused about what actually works
This room is where that breaks.
THIS IS NOT A CONFERENCE
No sitting in the back scrolling your phone.
No pretending everything’s fine.
This is a small, intentional room of 58 people who are:
• Ready to charge differently
• Ready to lead differently
• Ready to build real money
You’ll hear from speakers…
but the real shift happens in the conversations.
DAY 1
DISOBEDIENT BUSINESS LIVE
Break everything you thought you knew.
This is the full reset.
We’re calling out the industry rules that don’t work
and replacing them with ones that actually do.
Expect:
• Pricing clarity
• Business model shifts
• Leadership conversations
• Real strategy
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11:00 – 11:30 AM
ARRIVAL + WELCOME
Coffee. Music. Walk in, look around, realize this is not your usual room.
11:30 AM – 12:00 PM
OPENING: THE INDUSTRY LIE — Cyd + David
• Why most salons stay stuck
• The rules that don’t work
• What this room is actually about
12:05 – 12:45 PM
RACHEL RADFORD — “REBUILDING FROM ROCK BOTTOM”
From drowning in retail + financial stress → bankruptcy → rebuilding into real income
Focus:
• Letting go of what’s not working
• Financial reality vs. ego
• Rebuilding a business that actually pays you
12:50 – 1:30 PM
KAT SCOTT — “DOING MORE WITH LESS”
From 2-chair suite → 6 stylists → full salon using DTH methods
Focus:
• Micro salon expansion
• Making money without more space
• Rethinking capacity + growth
1:35 – 2:15 PM
JOY LAMAY — “BUILDING THROUGH CHAOS”
From life hitting HARD → to saving $100K twice → to opening 2 salons
Focus:
• Personal resilience + leadership
• Money habits + saving
• Building stability in unstable seasons
2:15 – 2:45 PM
BREAK (30 MIN)
Eat. Talk. Spiral a little. Network.
2:45 – 3:30 PM
PANEL: “WHAT ACTUALLY WORKS” — STUDENT PANEL
Topics:
• What they would NEVER do again
• Biggest money mistakes
• What actually made them profitable
• Fastest way to change your situation
 3:30 – 5:00 PM
CLOSING EXPERIENCE — CYD + DAVID
This is the main event. The Future of the Salon IndustryÂ
6:30 PM
ROOFTOP MIXER
Hot people. Good lighting. Slightly unhinged conversations.
This is where:
• people connect
• collaborations happen
• and everyone says “I’m so glad I came”Â
NYC ROOFTOP NETWORKING EVENTÂ
Where the real conversations happen
After a full day of breaking the rules…
we’re not sending you home.
We’re taking it upstairs.
This is your space to:
• Meet the people in the room
• Talk about what actually hit you
• Build real connections (not weird networking energy)
Think:
Good views
Good lighting
Good people
Honest conversations
This is where:
Ideas turn into collaborations, strangers turn into community, and the best conversations aren’t scheduled
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DETAILS:
đź“Ť Location TBA (NYC rooftop)
⏰ 6:30 PM
DAY 2
DISOBEDIENT LEADERSHIP
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Where founders are built.
Day 1 will open your eyes.
Day 2 will change how you lead.
AÂ different level of conversation.
You’re stepping into a room of people who are:
• Done waiting for permission
• Ready to build something real
We’re not just teaching you what to do…
we’re asking you to think like a founder.
WHAT THIS LOOKS LIKE:
• Real-time strategy conversations
• Leadership-level thinking
• Business decisions, not hypotheticals
• Clarity on what actually moves the needle
This is where you stop thinking like a stylist…
and start operating like the person who owns the whole thing.
DETAILS:
đź—“ Tuesday, July 28
⏰ 10AM–1PM
đź“Ť Hairstory Studio, NYC
CHOOSE YOUR EXPERIENCEÂ
THE DISOBEDIENT BUSINESS TOUR — NYC
Two days. 58 seats.
The room that changes how you think about your business.