Sheli Dodaro-Hernandez


Coach / Salon Owner / Clean Beauty Advocate

Sheli (@sheli4cleanbeauty) has been actively involved in serving Chicagoland clients since 1999. A graduate from Aveda Institute and a Great Lengths certified stylist since 2004, Sheli has brought passion and purpose to the beauty industry with her non-toxic approach to hair care.

In January of 2018, Sheli attended a Destroy The Hairdresser class that completely shifted her career. She opened Clean Beauty Boutique in less than a year, using all the tools she learned from DTH. After being a student for 2 1/2 years, Sheli has experienced great success with the DTH program and is excited to share her knowledge with you.


Certified NLP Practitioner
Kabbalah 1 - 2
(Re)Define Yourself with Nicola Salter
Pitch It Perfect by Julie Solomon
Thrivers society
Thrivers Society Leadership
Influencer Academy by Julie Solomon
Destroy The Mindset Drama with Topsie Vandenbosch
Pre-Visit Pathway with Hunter Donita
Certified life coach 
Certified group life coach
Sell From Stage Academy with Colin Boyd
Business By Design with James Wedmore
Shine with Julie Solomon

Want to speak to someone about how and where you should start?

Book a free discovery call

The Community


Looking for more of a group coaching environment? Then The Community is the place for you!

  • Access to educational dashboard
  • Access to The Community
  • Networking & hiring opportunities

Subscription Coaching


With subscription coaching you can gain access to our entire program!

  • Bi-weekly phone sessions
  • Unlimited text & email
  • Access to educational dashboard
  • Access to The Community
  • Private group coaching
  • Networking & hiring opportunities 

On-Demand Coaching


Would you rather pay for calls as you go? Then On-Demand Coaching is for you!

  • One 45-minute coaching session
Book Now
“Sheli helped me through a very huge shift in my career of opening my salon. The amount of support that I received from Sheli during the opening process was more than I could have ever asked for! Sheli provided so much valuable information when it came to creating my desired culture within my salon as well as guidance with hiring and creating effective systems and processes within my business. Sheli made this transition for me going from just a hairstylist to a salon owner and mentor a very enjoyable and fun experience!”


Kristie Broadway

Alter’d Mane Salon

“Our experience working with Sheli was outstanding. She took the time to establish a relationship with us. Then she pushed us right outside of our comfort zones. The biggest lessons we took away were addressing our emotional intelligence, building a business with modern practices, and taking more action. Sheli had us work on our partnership as well. Being a husband-wife-business-partner-team isn't always the easiest of tasks, but developing our communication and setting time aside for work and time together outside work has proven invaluable for our relationship. We've grown considerably from our time with Coach Sheli and will continue applying many of the lessons she shared with us."


Jen & Todd Ford

Hello Hair Co

Looking for a podcast that is fun, informative, and disruptive?

Tune in to Destroy the Hairdresser the Podcast!