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Patricia Nowakowski

In the last two decades, Patricia has built a lucrative brand & gained extensive knowledge in business leadership. Patricia owns a successful 8 chair commission salon & 6 salon suites. She is a skilled course creator & has helped stylists across the United States & Canada work less & make more behind the chair.

Patricia specializes in leadership, marketing & recreating salon culture. When working with Patricia, you can expect to walk away with a solid understanding of taking your business & team to the next level and a plan to get you there.

Coaching focus

Commission salon ownership
Rental salon ownership


Chicago, Illinois



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"The only way to transform your business is to transform consciousness."


Why did you decide to become coach?

After finding success through Destroy the Hairdresser program, I knew I wanted to help other salon owners—my own experience of having a coach changed my career and life. The magic and growth that happens through coaching is something that everyone should experience. After identifying the reactivity and seeing our industry with new eyes, I knew I wanted to be apart of the transformation that DTH is creating within our industry. 

How would you describe your coaching style?

Straightforward and helps to identify solutions. We will work together to build trust, enhance growth and long-term development.

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What should someone expect when working with you?

I will help guide you past your comfort zone to help you push forward toward the goals and transform your desire. Putting your business first, we will work through decisions to grow and develop your business.

What would you say to someone who is skeptical of hiring a coach?

Please don’t knock it till you try it. Coach only produces progress when you do the work. When you find the right coach for the area you want to transform in your life, true magic happens. Coaching is a risk I believe everyone should take!

What excites you about the Destroy The Hairdresser platform?

I can not say enough how this program has transformed my LIFE. This program produces growth at a rapid rate. 

What books have influenced your coaching style?

Some of my favorite transformational books have been:
-The universe has your back by Gabrielle Bernstein
-Big Magic by Elizabeth Gilbert 
-You are a badass by Jen Sincero
-Boss Bitch by Nicole Lapin

What has been your biggest success story as a coach?

My biggest success story as a coach is helping my students grow their businesses and create many shifts in their personal lives. I love seeing the mindset, overall confidence, and leadership growth my students experience with coaching. Helping students transform from reactive to proactive is my greatest achievement.

"When you shift your mindset from manager to leader, magic happens."


Interested in speaking with Patricia?

Book a Discovery Call