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Lo Shabino

Lo originally piqued an interest in the art of hair through her time at The Academy of Arts University in her hometown of San Francisco, where she studied sculpture. This education inspired her to become a cutting specialist after drawing parallels between sculpture, the shape of hair, and how it relates to the client's bone structure and face shape. Lo graduated with her cosmetology license from the San Francisco Institute of Esthetics and Cosmetology school and started immediately on her advanced education path in haircutting specialty. 

After moving to Austin in 2015, Lo worked in a commission salon for 3 years and decided to move on to booth rental in 2018. After learning about DTH from a friend, she became a student, and the rest is history. Lo now owns Strange Bird Salon I Austin and teaches haircutting classes to students and salons around the country. She is so excited to become a coach and share how DTH can change your career for the better.

Coaching focus

Independent stylists

Location

Austin, TX

Pricing

$599/mo

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"How we do one thing is how we do all things."

 

Why did you decide to become a coach?

As someone who has never done color in their professional career, I felt held back by salon owners and other skeptics that I had worked with. I was told, “you will never make good money just cutting hair,” and “you can’t charge over X amount for a haircut,” etc. I was so burnt out from squeezing in clients and working long days I almost started to believe them. After joining DTH shortly after becoming independent, I learned how to manage my business successfully, market myself intentionally and charge my worth. I have grown my business and fulfillment in my career tenfold in 2 short years and am thriving and happier than I’ve ever been. I am here to show you you can prove all those skeptics wrong! You can be successful and not have to use chemicals in the beauty industry. You CAN do it. I can help.

How would you describe your coaching style?

I will never make you feel bad about where you are, and I will always support you and get you to where you want to be. I am an empathetic and mindful person, and I promise to get to know you and the way you need to be coached so we can see results quickly. I view all relationships as a team. You will never feel alone in your journey - I’ve got your back! Let's do this!

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What should someone expect when working with you?

Growth! Both professionally and personally. I will get you well versed in the DTH systems and support you every step of the way. There are no mistakes, only discoveries. Every uncomfortable situation is an opportunity for growth, and I will guide you to be the best version of yourself that you can be!

What would you say to someone skeptical of hiring a coach?

So was I! As someone who has had toxic bosses and “leaders” in the past, hiring someone to keep me accountable felt scary. But! The good news is, coaches aren’t bosses. We are here to support you and navigate OUT of toxic situations so that you can make big moves that positively impact and grow your business. The goal of a coach is to teach you how to be the best you in so many different ways. We are in it together!

What excites you about the Destroy The Hairdresser platform?

One of the things I love most about DTH is the community that I have found within the current students and Alumni. You instantly have a whole support group with which you can be vulnerable and share your wins and challenges. We all have learned the same approaches that have been super successful for our businesses, so the uplifting consistency of support is super refreshing. When you win, we all win.

What books have influenced your coaching style?

I am a podcast gal- lately, the Michelle Obama Podcast and literally anything Brené Brown is my go-to. Also, The Body Is Not An Apology by Sonya Renee Taylor is an incredible book on radical self-love and being comfortable in your own skin, which I think is a huge jumping-off point for growth in general.

What has been your biggest success story as a coach?

Every single student is a success. Being able to help people find the flex their worth is a success. Helping students be proud of their accomplishments, big or small, is a success. I love it all.

"You have the ability to change your life through your career.”


 

Interested in speaking with Lo?

Book a discovery call