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In 2019 Jaime became a student of Destroy the Hairdresser after listening to the podcast. She found herself changing her entire career path to focus on her growing business. Her approach to coaching comes from a place of empathy, knowing how scary it can be to take a leap of faith.

Jaime resides in Wisconsin with her husband, son, and 5 pets. She has a passion for plants, animals and is an advocate for mental illness awareness. You can find her in her garden or watching anything Drag or True Crime-related.

Coaching focus

Independent stylists
Future salon owners


Appleton, WI



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"How we do one thing is how we do all things."


Why did you decide to become a coach?

I wanted to become a coach because I feel so passionately about making positive growth in the beauty industry. I love doing hair, but it was breaking my heart to see so many people not find the formula to become a SUCCESSFUL stylist. I joined Destroy The Hairdresser in 2019 as a student and was instantly in love with the community and the message behind them. When I joined DTH, I was working two jobs, burnt out, missing time with my family, and feeling like I had no direction in a career I loved. Two years later, and my life has done a complete 180°, I get to be in charge of my career, have my ideal clientele, and have the freedom to live my life on my term. I want to elevate other stylists to feel that same sense of control and happiness in their careers.

How would you describe your coaching style?

Compassionate. I want to help you make those scary first steps and guide you with honesty and empathy. 

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What should someone expect when working with you?

To be held accountable! When you’re signing up for coaching, you’re signing up for a new way of thinking and doing things. I can help you every step of the way, but you have to be willing to let me lead you and to know that I’ve been in your shoes before.

What would you say to someone skeptical of hiring a coach?

Do it. I know it sounds corny but dive into it. Are you happy where you’re at now? Do you feel like you’ve reached your potential? If you’re tired of feeling like you have no direction and are looking for a change, I cannot suggest coaching enough.

What excites you about the Destroy The Hairdresser platform?

Being a part of something great and being at the forefront of changing the industry. Our whole lives, we’ve been taught rules to keep us in place instead of helping us thrive, and watching these amazing educators and stylists break the rules for the greater good is something beautiful.

What books have influenced your coaching style?

I love an audiobook, so I can listen on the move but “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza is one of my all-time favorites. That and “The Artists Way” and “Designing Your Life” have been huge game-changers.


"You have the ability to change your life through your career.”


Interested in speaking with Jaime?

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