Stop Budget Judging

Let's start with the 3 don'ts

1. Don't assume

2. Don't assume

    3. DON'T ASSUME

 

Why is it so hard for hairdressers to enter this industry with the confidence necessary to be able to state proper pricing?

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Is it because as hairdressers we normally start our careers with debt of our own, or perhaps we have financial issues of our own? Maybe we grew up in a home that didn’t talk about money. No matter what our reason it creates an issue when charging our worth.

I had a guest who dressed like a social security pensioner from Ft. Lauderdale who used layaway at Kmart.  I later found out that this same person also owned half of downtown. Lupe Voss, platform artist for Aveda and founder of Haircolormagic, once shared a story with me about going to Nordstrom to buy shoes after a workout.  The clerk, based on her post-exercise casual look, made assumptions about her ability to afford the shoes she asked to see.  

To quote Pretty Woman: β€œBIG mistake.”

 Do not spend your clients' money for them

Don't assume you know how much they are willing to spend.  It's like a stylist version of mansplaining.  This is not kindergarten, this is business.  Run your business successfully in 2019.

  • Give each client options for their hair service and communicate the price for each choice. Let them decide.

  • Tell each client what you recommend they use to maintain and recreate their look at home. Let them decide.

  • Don't be afraid to talk money. This is business but it is a business that involves connection and nurturing. Listen with a caring heart, offer options if budget is a concern. But have that conversation. LET THEM DECIDE.

Share your stories and thoughts with us in the comments below! 


Kate Wright, lead blogger

@colormewright