What Makes You Purple?
“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.”
- Seth Godin
At Destroy The Hairdresser we are only interested in training people that are willing to transform their reactive business into a proactive business. We only want to work with those willing to think and act in a revolutionary way. Seth Godin, our favorite marketing genius, has a concept called The Purple Cow. This idea is presented in the following story...
Imagine you are driving down a road and see heard of cows. You would most likely take notice but quickly focus your eyes back on the road and continue driving. But imagine if you were driving down a road and saw a heard of cows but one of them was purple! You would pull over, get out of the car, takes pictures, call your friends, tell your family, post a picture of it on your social media and spread the word.
The power of The Purple Cow is about taking something ordinary and giving it a twist. Uniqueness is everything in our world. Consumers, fans, followers, clients all want more than a haircut or a great experience. People want something different. Whether you work behind the chair or own a business you must always look at finding new ways to make yourself purple. The following exercises are about what makes you different, what makes you purple. There are no right or wrong answers to these questions so please take your time and go wild. The exercises below are meant to really get your creative mind to connect with your business mind. How do we bring them together and manifest something unique, different, and purple?