Up Your Pricing Right Now

You know you have been thinking about it. You also know you are worth it. Make sure you are charging what you are worth. If you are in our DTH Elite program you are probably worth more than the average hairdresser. 

So let's raise your prices right now. We have broken down some practical steps to take in order to make this a successful self-promotion!

 

 

Ready?!

 

  1. Use Google! Do a bit of research to figure out what the average hairdresser makes in your state or county. You should be able to find this information publicly on google with a bit of digging. 

  2. Compare! Compare the average to the prices you are charging. If you are charging more than the average then you are on the right track, you should skip to step 4! If you are charging less than the average then you need to figure out the difference and set a goal for yourself to get there. Setting a goal will get you there quicker.

  3. Give yourself a raise! We suggest giving yourself $5 to $15 raises every 6 months to help ease the pain of payment for your clients. This should only last until you hit the goal you created in step 2. You may lose some people along the way but your higher pricing should cover the loss. You also now have room for a clientele ready to pay you what you are really worth.

  4. Above and beyond! Once you have hit your pricing goal you can now shoot for the stars. Continue to raise your prices as suggested in step 3 but use your judgement. How much are you clients willing to pay and how much are you willing to market yourself to a wealthier clientele? Use these steps whenever you need them, whenever you need a raise, or feel stagnant with your income. 

We know its easier said than done. Thats why co-founder Caeleb Bosscher taught a class on Removing Poverty Consciousness. If you haven't listened to it yet make sure you check it out here!

A Social Credit Score

Lets Start With Instagram
 

In this day and age social media is your new credit score. Salons and Stylist thrive in the world of showing your work and how many followers you have. Not only is a strong Instagram your ticket to success but it lets your viewers into your world and creates a strong connection. So how do we clean it up? So glad you asked! 


Explore. Create. Engage

 

  1. Research how you want your page to look.
  2. Start creating your ideal content 
  3. Engage with your followers

 

So how do we do this?

How can I be Inst-famous?! 

Don't worry babes, We got you.

Start with researching your favorite artist. Find a a theme in the feed. Do you love the feel of black and white photos then make that your theme! Do you love reading strong inspirational quotes? Then create your own to add them into the mix. Not only is this your online portfolio but it is a inside look into you as an artist. Trust us. People want to know who you are. 

Create Content. You aren't always going to have your ideal guest come into your chair. So create the work you want to attract. If Ombre or dimensional color is all you ever want to do, then bring in models just for social media content and eventually people will come to you for your speciality. 

A huge part of social media success is engaging with your community. Responding to your followers is the best way to create conversation. You want to be personable and you want these followers to share your page with friends.
 

Want to take it a step further?  


Create a social media schedule. Using sites like Iconosuare.com will help you determine your ideal posting times. 

Not Your Mama's Mantra!

Mantra Your Face Off
 

OK Here us out. We aren't those crazy hippie people but we do believe in speaking things into existence. Sometimes when we are stuck we need to redirect our mindset. So how the hell do you create a mantra? So glad you asked! 

 


Decide. Describe. Create.

 

  1. Decide how you want to feel
  2. Describe that feeling using four words
  3. Create a sentence that uses all four words

 

Sounds easy doesn't it? There is a little more to it. 

How the f*ck do you create the mantra?! 

Don't worry babes, We got you.

To create your mantra create a list of things you want or how you want to feel. For example. 
" I am wealthy, I am Healthy, I am Happy, I am strong."

Make it whatever you want. Thats the beauty of it, its yours!
After you have figured out your mantra, use it to remind yourself of how you want to feel and how to get there. 

Having a bad day? Remind yourself you are happy. Feeling week and out of shape?  Remind yourself you are healthy. If you have two dollars to your name, Remind yourself you are wealthy. This requires a complete trust in yourself and the universe. Its not what you are losing, its what you are gaining.
 

Say thank you in advance.  


Say thanks in advanced for the wealth you have received. Its showing appreciation for it before it happens. Say thank you for the wonderful day you will have as soon as you wake up. See where we are going with this?
 


Create. Speak. Believe. Appreciate.

Make $500 A Day

We all want to make more money but only some of us will!
 

So how do you ensure that you are one of those people? 
Lets combine some spiritual advice with a practical tool.

  1. Set an intention
  2. Create a plan
  3. Truly care

Sounds easy doesn't it? There is a little more to it. How the f*ck do you create the plan?! 

Don't worry babes, we got you.

To create your plan set a goal for $500 a day. Feels lofty? It should. Not lofty enough? Go for $1000! Sky's the limit.

After you have figured out your goal, break that goal down per client you have booked. Figure out what add-on services will help you get to each clients goal. 

Don't have any client's booked? This requires a different plan. Meet with one of our coaches today to help you get out of the client desert!

Now comes the tricky part. Ready? 

You must truly believe that these add-ons or up-sell services are beneficial to your client. Just pushing services will get you nowhere, but when you come from a place of true care you will not only make your $500 a day but much much more. 
 


Intention. Plan. Care.

 

Get Your Clients To Start Handing You Money!

Wouldn't it be nice if clients stopped:

  • Asking for discounts?
  • Complaining about your pricing?
  • Wanting services they can't afford?

Wouldn't it be nice if clients started:

  • Paying you what you are worth?
  • Paying you more than what you are worth?
  • Trusting you regarding their cut and color?

They can and they will once you start using the


Destroy The Hairdresser's
 Guaranteed Money Formula!

 

Step 1: Determine what services the client needs to achieve their desired look.
Step 2: Find the true total amount required and keep it to yourself.
Step 3: Ask the client what his/her Beauty Budget is for today.
Step 4: Once your client clarifies that number present your clients with two options.
 

Option 1: Stick within their budget and give them a less desired, but more budget friendly, look.


Option 2: Invest more into todays appointment and get the total desired look!
 

By using this formula you will be surprised at how often the client will choose option 2 because they have built trust in you. You have made them feel comfortable with your pricing transparency. They will no longer complain about pricing, ask for a discount and most likely will be so happy with the experience that your tip just went up! 
 

Let us know how it goes!