Well, it had to happen some time. Everything gets recycled and it looks like the newest old trend for 2016 is the resurgence of fucking with natural texture.
Admittedly, this one snuck up on me. I had two guests message me about this in the last 24 hours and I'm all like 'what's happening?'
Turns out Julianne Hough got herself permed.
Immediately I thought of the last perm I did. Here is a dramatic interpretation of that consultation
GUEST: I want a perm so I don't have to style my hair. I really like curls.
ME: Okay. The picture you are showing me is of curling iron curls. A perm won't do this.
GUEST: Okay. You can make me look like this then.
ME: No. A perm on you would allow you to have a different hair texture to play with and style easier. To achieve this look you will need these products and you will still have to style a little bit.
ME: (3 hours later) Tah dah!
GUEST: Why doesn't it look like the picture?
The next generation of hairdressers are here and they aren't afraid of perms. Someone at Destroy the Hairdresser is sporting a perm at THIS VERY MOMENT. Digital perms, body waves, traditional sets or using reclaimed soda cans, altering natural texture isn't shied away from in the 21st century.
Julianne's perm was created by Master hairdressing chemist Joe Santi of permboy.com. Tips for chemical services include growing your confidence through education and clearly communicating the benefits of these services to your guests. Hough's beach-waved tresses included Olaplex throughout each part of the service to ensure the integrity of the hair strands were maintained.
This perm is making waves (small pun intended) because it was done over bleached hair, which is highly not recommended. The use of Olaplex, however, seems to be a game changer.
All I know is I hope they test stranded that shit or something like this could have happened.
Back in the olden days (the 80's) we permed, added in copious amounts of alcohol based mousses and scrunched, scrunched, scrunched our way to big hair. Today's perm is air dried with no manipulation, and once dried a curl balm or lightweight texture cream is smoothed in for the loose waves. Here's to hoping it all goes well, because I am leaving you Destroyers with pictures of me from when I permed my hair.