Transition I : Part Time to Full Time
Evan Stowers: I am a father of three who is the sole provider for my house hold. At one point we moved to another state to do hair full time but found ourselves leaning towards going back home. Once we did, I knew it would be impossible to work full time behind the chair and build a clientele from scratch. I found employment in a warehouse and started hairdressing part time. The road was difficult but I knew I couldn't quit my day job.
With hard work, in under a year I was able to transition from part time to full. There are four things that helped me most and I wanted to share with my fellow Destroyers.
I : Always be talking about hair. From the consultation to the finish, I've learned that a client wants to know you are passionate about their hair. By talking about their hair and teaching them how to do their hair you are helping your client fall in love with their new do. Clients who know you are taking the extra time to lake their hair perfect, appreciate the service you are providing and will want to continue working with you.
II : Offer a referral incentive program. Once your clients are enthused about your work it's time to encourage referrals. I offer my clients ten dollars per referral towards their next service. What this has done for me is allowed my clients to have an immediate incentive to put towards their next service, not have to wait for something like three referrals to get a free haircut.
III : Utilize your social media platforms. Whether it's Facebook, Instagram, or Twitter, research the best method of advertising for your area. My community has local Facebook forums called the online garage sale. At first I was apprehensive to promote my services on something that bartered "garage sales prices." Surprisingly, I saw that so many people used this forum that by posting on there, it allowed my name to enter into many conversations about people finding hairstylists.
IV : Find a Mentor. One huge reason I attribute to my success has been seeking out mentors. Mentors come in many forms but ideally the ones who have been where you've been help most. Through Destroy the Hairdresser I found a mentor named Caeleb Michael. Caeleb has been so instrumental in helping me move forward. From the start Caeleb listened to my situation, then tailored his advice to what I needed to succeed in the moment. Caeleb helped me realize the momentum I was making and when time was right, encouraged me in making the next step of full time styling.
Transition II : Full Time to Part Time
Kate Wright: Hello everybody! It’s your friendly neighborhood Blog Master! At Destroy the Hairdresser we are about balance; balancing work life | home life | social life | financial life. Sometimes life throws a curve ball and there is a need to throttle back on all those hours spent at the salon. Maybe it’s time to go back to school. Maybe a second job is necessary. Maybe a baby is about to spring forth in the world and you’re the someone appointed to change the diapers.
That last one was me; after my son was born I went from a full time schedule to working only twenty five hours a week…and I made as much money even with working less hours. How did I do it? Here are some helpful tips should you be considering downshifting to a part time schedule.
I : Pick up speed. How often was I guilty of chatting half the service away? Being warm, open, and keeping the focus on the hair allowed me to reduce my service times and work more guests into my schedule. Learning how to be efficient in a service; mapping out the cut or color clearly so there is no additional guess work, being able to communicate effectively in a consultation cut down on time, and the number one way where time is lost is at the shampoo bowl. Keeping shampoos luxurious but not lingering helped tremendously.
II : Employ an assistant. Worth it. With a well-trained assistant, service times can be cut down even further, and the spaces for color blow dries can be used for another application.
III : Build your perfect schedule. When are you and when is the salon the busiest? At least half of your shifts should be during prime hours and that does mean evenings and weekends.
IV : Become Rebooking Royalty. When your availability is limited, your guests understand the need to plan ahead. Discuss having standing appointments and book them for a year out. It keeps you in control of your books, and guarantees a paycheck in 4 weeks, 6 weeks, 10 weeks.
Life is weird. Sometimes there will be numerous transitions from full time to part time then back to full time and maybe back to part time...we are human, after all, and we form new life goals, start families, move, end relationships, get hurt, recover, need a break, or want to dive in head first and take it from 0 to 60 in a second. The good news is: this is only life. Change is the only constant.
Evan, Kate, and everyone at Destroy the Hairdresser wishes you the best of luck as you transition to your optimum schedule. Visit our Mentoring Academy for additional advice.