There is nothing new out there.
Everything we see has been done before.
It's at every fashion week, in every ad campaign that is released. Today’s look is a modern take on the 90’s chunky highlights. This show is about exploring how the 1970’s would have looked at the 1920’s. Punk rock mohawks. Renaissance braids if Medieval England happened on the Moon.
We know what hasn't been done before. What has never been seen in a NAHA nominee, or in any campaign for any line.
Normal sized people. Average people.
Let’s take a moment to let that sink in.
Collections don't feature anyone above a size 4. Even then, the 4 would be the plumpest anyone would be willing to work with. There are constant model searches from the industry’s greatest with strict guidelines of ‘size 2 or 4.’ This is the day and age where Sports Illustrated is also excited, and rightly so, to be featuring their first ‘plus size’ model in the swimsuit edition. Robyn Lawley is a stunning addition to the lineup. We won't mention what size she wears because it is super annoying to Google her and see that all of the headlines proclaim her name…and then immediately mention her size.
Evans, a London based clothing line, was the first ever company to have a plus-sized show at London Fashion Week. First ever. It was last autumn. All races are accepted, all sexes and orientations and ages are accepted, but this was the first time for someone not under a size 2. Like being a normal sized stunning woman walking down the runway is making history. Sad to say though…it is.
It's time to make more history. The gauntlet has been thrown. The Masters make hair into art. Styling awards worldwide display some of the most innovative and interesting images ever seen. And they all look amazing. So here is the challenge: make some of the most innovative, interesting, and beautiful award winning collections and campaigns…and use normal people. The best of the best isn't the best anymore. They have the biggest budgets, and work on beautiful people. As a cohort said: “Oh, you took a beautiful person and made them…beautiful. Wow, you must be really talented.”
It's relatively easy to take the exceptional and build a canvas from there. There will always be labor intensive works of art created, naturally, but can we take someone ordinary and make them extraordinary? This is the Superhero Challenge. I don’t think it can be done. Based on the rumblings of the next generation of industry greats, though, we see that the desire for raw and authentic is out there. It's up to us to both recognize the art when we see it, and to take a stand for the transparency, reality, and authenticity of the beauty vocation.
The Superhero Challenge: take the ordinary and make it unashamedly extraordinary. This is the revolution. Elevate the masses, demand unprocessed, unphotoshopped, and honest art from the top down. Live with reality. Share with us your proudest moments, your dreams, and how beautiful your clientele is at #destroythehairdresser.