Get Out Of Your Clients' Pockets
Let's start with the 3 don'ts
1. Don't assume
2. Don't assume
3. DON'T ASSUME
Why is it so hard for hairdressers to enter this industry with the confidence necessary to be able to state a price of services and products? Imagine, for one second, the relief that could encompass our work day if we only looked at it as 'recommending tools needed to construct a style at home' instead of 'selling products.'
Is it because we normally start as hairdressers with debt of our own, with a highly sensitive awareness to: talking money is awkward because I don't have much?
See, the problem with that is the guest is not you and when you assume, you aren't doing your job.
I had a guest who dressed like a social security pensioner from Ft. Lauderdale who used layaway at Kmart. She owned half of downtown. Lupe Voss, platform artist for Aveda and founder of Haircolormagic once shared a story with me about going to Nordstrom to buy shoes after a workout. The clerk, based on her post-exercise casual look, made assumptions about her ability to afford the shoes she asked to see.
To quote Pretty Woman: BIG mistake.
Do not spend your clients' money for them
Don't assume you know how much they are willing to spend. It's like a stylist version of mansplaining. This is not kindergarten, this is business. Run your business successfully in 2017.
- Give each guest options for their hair service and communicate the price for each choice. Let them decide.
- Tell each guest what you recommend they use to maintain and recreate their look at home. Let them decide.
- Don't be afraid to talk money. This is business but it is a business that involves connection and nurturing. Listen with a caring heart, offer options if budget is a concern. But have that conversation. LET THEM DECIDE.
Share your stories and thoughts with us in the comments below!