The Next Time Theory: More Than Just A Pre-book
I HATE THE WORD PRE-BOOKING!
When it comes to being successful behind the chair, most stylists think it's all about getting "new" clients in your chair. I see stylists hustle and focus on bringing in new clientele constantly but why aren't we focusing on the customer in our chair? Bringing in new clientele is never something to stop focusing on but we need to optimize the ones that we have. Stop working harder and work smarter. We need to create something I call “Happy Client Talk”. We need to focus on getting our clients' mouths-a-flappin’. This is what creates new clients and a stronger returning client.
The Next Time Theory is exactly that. Focusing on the next time, the next service, the next visit.
Yes the goal is to get your client to come in every 4-6 weeks. But for what? The same old thing?
No! Make a plan. Create something new for them. Sometimes something small and simple in the hair world can make a complete difference. Not only are you getting the client excited for their next look but it can also be an opportunity to enhance your service.
Stop thinking about up-selling, stop thinking about add-on services and start thinking about their next visit. You owe it to yourclient to enhance their image a little bit each time. Changing and tweaking details every visit.
What are some things you can change and tweak to enhance the next service?
- Work on the health of the hair
- Change the highlighting technique for a new effect
- Try a new toner to enhance the over all color
- Change the texture with new product
- Experiment with some new layering
Sometimes clients don't know they want something new and this can result in them wanting to change salons or get a new stylist. Just a reminder though...you're the professional. They are in your care. So if you feel like they need to make a change, you need to communicate your ideas with them. Not only does this build a trusting relationship with your client but it can also inspire you as an artist who needs new stimulation.
How do you discover what that ‘something new’ is?
Start with information mining. What's going on in your client's world. Are they starting a new job, a lifestyle change, or what about vacation? Is Summer over or is it time to create some dimension for fall. How can we create something "new" or "beneficial" for the next time.
Remember its all about the ‘Next Time’!
You want to Own the conversation. Create the plan. Have the confidence to say what you want for your guest. I mean its your name all over the work.
I look forward to hearing how The next Time Theory works out for you Destroyers! DM me @Cydcharisse to let me know how it works out for you.