A hologram is a three-dimensional image formed by the inference and diffraction of light. When viewed from different angles, a holographic image is not flat; it should appear to have depth, and cannot be distinguished from the original image. Synergy from Jem and the Holograms was the most famous example from the 1980s and, in more recent years, holographic images of Tupac and Michael Jackson performed on stage.
The Future Trends department at the Trichology Project predict that colorists will be blending 3-D style of holography on hair canvases. "Hololights" take the concept of a traditional foil service and build a new dimension into it. The theory of holographic hair color comes from having a greater understanding of the visible light spectrum and the seven types of contrast from the master of color: Johannes Itten. Haven’t had a class with him at ABS yet? That’s because he passed more than 50 years ago. Don’t worry; colorists, make-up artists, and fashion designers use concepts of colors he created, namely seasonal colors. Are you a winter, spring, summer, or autumn? These palettes were developed by Itten at the Bauhaus school of design.
What does this have to do with holographic hair?
With a complete understanding of (or at least the guts to experiment in) the color wheel, the ability to manipulate tonal choice will create a hologram in the hair. Mastering this technique allows colorists to build or collapse visual weight in haircuts, emphasize layers or features of the face, and can contort the hair into new visual surfaces, says Steffan Bentley, an artist and educator for Geo Palette, Red Chocolate, and Aveda.
Lupe Voss, creator and founder of Hair Color Magic, encourages working with monochromatic and analogous palettes. Picture three different color formulas whose tones touch each other on the color wheel, like a red, a copper, and a gold. In Aveda language, that would be a yellow/orange, orange/red, and red. Taking three back-to-back foils, place a different formula in each one; that’s an analogous palette. For monochromatic holograms, taking different levels in the same tonal family creates a three-dimensional depth. Keeping the foil placement, whether it is in a classic weave, a butterfly weave, a balayage single, babylights, whatever the new trendy name is, close together creates your 3-D hololights. Want to take it a step further? Use a color-blocking technique, and place your three-color palette in larger sections; just make sure they are not so large they obscure one of the formulas. The hololights or holographic hair need all colors in the palette seen to be complete.
Experiment. Grow your hair color services. Discuss pricing, because those extra bowls of color don’t pay for themselves. See how color and light blend to create new effects. Check out Johannes Itten’s work on the web or his books The Elements of Color and The Art of Color. This is the ground floor of hololights.
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