Calm down, you can keep your Facebook. But it’s time to take back control of your social media - and start using it to build your business. An online presence in 2015 is necessary for success. Hell, it was necessary in 2014, but better late than never. There is no getting around it. You are not exempt from the beast that is the World Wide Web. However, this year must be different, we have to change. So let's get out the collar and leash and tame said beast...
This is not intended to be a deep philosophical question, but...who are you? Pick three words that describe your personality, maybe ask a friend or family member to pick those words for you. Ok... just pick three words that you like. The point is to help you zero in on who you are, or who you want to be as a professional so that you can project this image online.
Who cares? What is the audience you are going for? Are you a hair color specialist that wants to speak to other color professionals around the globe? Maybe you focus on haircutting and want to teach people your new revolutionary techniques! Salon owner? Great! Share your sales ideas with fellow business owners. Point is you need to narrow it down... be specific. The beautiful thing about social media is that you can be whoever you want, despite who you were last year, five years ago and even 10 years ago. You can build whatever type of audience you desire, but only with the right content.
What do you have to say that everyone hasn’t already heard? Remember this:
Content Is King.
It’s time you stop posting those awful bathroom mirror selfies. No one likes them and duck face is so 2010. Start posting content related to who you are and who is listening. If you’re a hair color specialist then start posting images of your work, articles regarding new color trends and maybe a cool picture of colorful artwork you saw walking down the street. Content should stay relative. If you have Facebook, Instagram, Twitter or any other online outlet its most likely filled with hilarious cat videos, Kardashian headlines, selfies and memes.
Am I right?
Or am I right?
It’s time to start over with some content clean up! Go ahead and start deleting photos, status updates, videos and whatever else you have been posting that is not relative to the online presence you are trying to create. It’s like pulling off a bandaid, it’s best to just get it over with quickly. Grit your teeth and start pressing ‘delete’.
The last step to taming this social media beast is by creating a schedule and sticking to it. Placing great content on the right days and the right time is key. Scheduling your media ensures that you take up a professional amount of space on your friends feeds. Even great content can be misused and become quite bothersome. We all have the friend that just posts politically antagonistic content that started off interesting and informative and quickly turned sour and obnoxious. Don’t be that person. Do not start this year the same way you did last year. You have to be different. You have to offer something more. You have to break down those awful ‘hairdresser’ stereotypes. Show the world that you are smart, educated and doing what you love!
Figure out who you are. Decide who you want to speak to. Start providing great content. Delete Kardashian memes. A few Simple steps to help you take back the control of your social [media] life.